At the time i was looking for something a bit different, something that stood out compared to your average fashion design, and max's work stood out like a sore thumb, his artwork is beautifully produced with blasts of colour, including traditional drawing sketches also.
I can imagine for most of his pieces he looked into popular culture, obviously fashion and studying possibly portraiture and personalities.
He has worked with media such as digital imagery, traditional illustration/drawing and murals/graffiti.
Images taken from: http://www.maxgregor.com
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